10 Reasons Why Your Business Must Be on Pinterest

Woman creating Pinterest marketing content on laptop
Should my business be on Pinterest? What will Pinterest do for my business? Why should my business be on Pinterest? If you are asking yourself these questions, here are 10 reasons why! New to Pinterest? Here’s my “How to get your Pinterest account up and running in 30 minutes or less!” free starting guide: ➡️ www.terezatoledo.com/pinterest People are on Pinterest to find inspiration, new things to try, and answers to their problems. They are ready to take action. They browse their feeds for inspiration, search for topics they’re interested in and click on Pins to learn more once they find what they are looking for (or get sidetracked by other ideas). Your content fits right in and helps people decide what to try next.  Pinterest isn’t just for collecting recipes and science fair projects anymore. It goes way beyond arts and crafts, and it’s here to stay. Think of it as a search engine in which searches come up as images, not just words, and that allows you to save or share them. It stores your research making it available for later. Pinterest isn’t exactly a social media platform, even though it allows you to share pins and message other users.  It’s a powerful visual search engine that businesses and brands can use to market their products or services while establishing your brand/blog authority. If you are reading this post, it’s because you are wondering if Pinterest would be good for your business. Here are the top 9 reasons: 1. Pinterest wants to share your content   Unlike Facebook and Instagram, Pinterest wants you to share links to your content, products, and services. Every pin you add to the platform includes a link that leads back to your page. There’s no limit on how many links an account can share! 2. Pinterest users (pinners) want to click Pinners know that pins are just as thumbnails or magazine covers for what they are looking for. They know that in order to find the answer, the idea or to know more about what they want, they MUST click and leave the platform. 3.  You don’t need a huge following to be seen   Someone with a small engaged following has the same chances of having the content shared as someone who has a bigger following. It’s all about the quality of your content and how Pinners receive it. Nevertheless, Pinterest has been suggesting that creating an engaged following is powerful when it comes to having your content shared organically. 4.  Pinners are open to discovering new brands on Pinterest     According to Pinterest, 97% of the searches are unbranded and 68% of Pinners have discovered a new brand on Pinterest . You don’t need to be a huge brand to succeed! 5. US folks hang out on Pinterest     More than half of US Millennials are on Pinterest: “Through this research, we discovered that when it comes to figuring out core necessities like food, home decor, and style, Pinterest is the number one destination for 18-34 year-olds who use the platform, outranking all other services and apps.” 6.  Moms love Pinterest!     8 out of 10 moms in the US are on Pinterest. Why does it matter? Because, according to Pinterest itself, moms are often the primary decision-makers when it comes to buying products and services for their household! 7.  Dads are coming to Pinterest too!     38% of US dads are on the platform researching and discovering DIY projects, home decor, style, food, drink, and the outdoors. 8.  Traffic, Traffic, Traffic    With good content and a good pinning strategy, Pinterest can become your website’s biggest source of traffic! Pinterest quickly becomes the #1 source of traffic coming from social networks and #2 overall source of traffic for my clients. 9.  Organic traffic isn’t dead    As much as Pinterest relies on promoted pins (ads) for revenue, it hasn’t turned into a pay-to-play platform. High-quality organic content will always be needed and shared. 10.  Pinterest users want to try something, do something or buy something    People come to Pinterest to search, discover, and solve problems. They are on the platform to get ideas from businesses to figure out what to do or buy next. If I haven’t convinced you to start using Pinterest to grow your website traffic, email list, or sales, let’s chat and I’ll share some crazy stats and case studies with you!  P.S Wanna make your Pinterest traffic machine humming? Grab my “How to get your Pinterest account up and running in 30 minutes or less!” ➡️ www.terezatoledo.com/pinterest P.P.S 32 Digital Marketers have come together for the Thriving Business Owners Bundle packed full of amazing trainings. ➡️https://bit.ly/marketingbusinessbundle (This is an affiliate link and I do receive a commission for any sales made through my link) Wanna find out how to work with me? Contact me: tereza@terezatoledo.com
10 Reasons Why Your Business Must Be on Pinterest – Pinterest Marketing Tips Tereza Toledo

2 thoughts on “10 Reasons Why Your Business Must Be on Pinterest

  1. Thanks Tereza! I reference your tips and research LOTS! This little article about the reasons businesses should be on Pinterest is helping me assess if I should put my clients on Pinterest. And yep, I think it would grow their businesses. 🙂 Thanks again!

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