The best types of blogs are a great way to get your business website higher up in organic search results.
Whether you’re just starting a business or want to grow your existing business, you can use your business website blog to:
- help meet people’s search queries
- provide helpful information about your products or services
- grow your customer base
- increase traffic and sales
Why Use Blogs?
A good blog entry can run from a few hundred to a couple thousand words without being too long for your audience’s attention. This means that you can get all kinds of SEO keywords in your blog organically, without keyword stuffing that results in search engines exacting search penalties.
With the help of blogs, your small business website can rise in the ranks because while the algorithm rewards the proper use of keywords, the real human audience reading your site appreciates great content. Blogs are easily shareable on social media, and they allow you to put your personal voice on your business site.
For a small business, a huge portion of the success of internet marketing comes from authenticity. Your customers want to feel like they’re buying from somebody like them, not from a faceless corporation. If you can use your business blog to get your personal voice across, your audience will respond to this with great positivity.
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The Best Types Of Blogs
Back in the early days of the internet, “weblogs” functioned similar to how social media pages can function today. These blogs often took the form of diary or journal entries and were seen as something highly personal. While this type of blog still exists, blogging today has taken on many new and exciting forms.
If you want to take advantage of on-page SEO for your blog and provide useful content for your audience, these blog post styles are great ways to do that.
If your business is selling products, blogs are a great way to spotlight a product and its best features. You can show off how your product solves a specific problem or performs better than its competitors. You can talk to your customers about why you chose a specific product to sell, or give them some insights into its development. The more customers know about a product, the more likely they are to buy it!
One of the most important drivers of internet use is problem solving. When we have a problem, we like to hop online and see what other people have to say about potential solutions.
- What problems can your business solve?
- What can you do to make somebody’s life easier?
- What solutions do your products offer?
Blog posts sharing solutions and how-to’s that can solve a problem are a great way to bring visitors to your site.
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People look online for inspiration all the time. Whether this is ideas for projects, life changes, or just something new to do, your blog can be a source of inspiration for people all over the world. Inspiration can come from unexpected places, and inspirational blogs allow you to really be creative and have a ton of fun with your content.
Blog posts make it easy to share business updates, new products, and more. You can use your blog to introduce team members and give customers a behind-the-scenes look at how your business operates. By keeping customers in the loop, they’ll feel engaged and invested in your business’s success!
Using Your Blog To Market Yourself
Blogs are also great for marketing on Pinterest, which is a perfect platform to drive website traffic and engagement and ultimately grow your business. 444 million people use Pinterest every month to find inspiration and decide on purchases. That’s a huge audience!
If you add relevant, keyword-rich descriptions to your pins and profile, other people on Pinterest looking for ideas are more likely to find you. Pinterest blogs drive website engagement! If you want to take full advantage of Pinterest and all it has to offer, my two-day Weekend Warrior Pinterest Course is just what you need.
No Time For Blogs?
If you think that blogs are something you don’t have time for, or if you don’t know how to get started, don’t worry! There are some amazing blog writing services out there that will take your information and provide next-level blog posts for you.
Using a blog writing service like Content Cucumber means that all you have to do is provide ideas and a little keyword research and your blog writer will take your words and spin them into content gold. Then, you can put that blog content to work bringing traffic to your site.
My FREE Pinterest Playbook can help you get started promoting your blog on Pinterest, and working with me can take your blog content and Pinterest engagement even further.
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P.P.S – If you want a quick easy guide to get started on Pinterest, get my Pinterest 3.0 On Fire account setup and strategy here.
P.P.P.S – My Pinterest course, The Weekend Warrior Pinterest Course is an amazing complete resource for any business owner getting ready to use organic Pinterest marketing for growth. To learn more click here.
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