So, you’re ready to start promoting your business online, and you’ve decided that Pinterest is the platform you want to do it on. While it’s easy to decide on that course of action, actually getting started is a different matter entirely.
Before you take the first step, you need to make sure you and your business are ready for marketing on Pinterest in order to be successful. Here are the best ways to tell whether or not you’re ready for Pinterest marketing.
Be Patient with Marketing on Pinterest
Before anything else, let’s get one thing out of the way: you’re not going to see results overnight. Rome wasn’t built in a day, and neither will your Pinterest page. Though many Pinterest marketers can truthfully say that they obtained millions of views in just one month, it’s important to keep their statements in context.
There’s nothing wrong with them, but keep in mind that this successful month probably wasn’t their first. More likely than not, it was the culmination of many months, or even years of effort finally paying off.
By saying you’re ready for Pinterest marketing, you’re also saying you’re ready to play the long game. You’ll only be able to see the results you want if you’re willing to keep at it, so you have to be able to commit.
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Can You Afford It?
Here’s the thing: the perfect Pinterest content won’t just post itself; somebody has to get out there and make it. If you already have a presence on other platforms such as Instagram or YouTube. There’s always the option of recycling or reformatting your old content for Pinterest, but if you’re completely new to online marketing, you’ll have to start from scratch.
Of course, great content isn’t free, either. If you want content that will help grow your online presence, you have to be ready to spend a fair amount of time or money to do so.
If you’re the type of person who likes to get out there and get things done, you’re probably best off spending time making your own content. This makes the content creation process much more hands-on and enables you to do things as you see fit. Best of all, as long as you’re willing to get creative, you won’t have to spend a dime organic marketing on Pinterest!
However, if you’re trying to run a business, you’ve probably got a lot on your plate, and may not have enough time to spare. If that’s the case, you should instead spend money to have someone else produce content for you. You’ll still have plenty of control over the type of content that’s produced, but you won’t have to deal with all the time-consuming tasks you would otherwise.
Either option is perfectly fine, but in order to be ready for Pinterest marketing, you have to have at least one at your disposal. Without the means to produce content, you don’t have any way to draw viewers to your page, so it’s vital that you have something to pin.
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Know What You’re Creating
In order to be successful on Pinterest, you have to produce valuable content that somehow helps or enriches your viewers. A simple product showcase may cut it on other platforms, but it’s not going to get very far on Pinterest. Before you can say you’re ready for Pinterest, you need to have a strong sense of what value you want to bring to your viewers, whether that’s advice, style guides, or anything else.
Before you can say you’re ready for Pinterest, you need to have a strong sense of what value you want to bring to your viewers, whether that’s advice, style guides, or anything else.
Have an End Goal
At the end of the day, Pinterest isn’t just another marketing site, it’s a community. If you’re only joining the platform to make money or promote your brand, you’re not going to get much out of it. Most of Pinterest’s benefits come in the form of increased reach and visibility.
Even if your viewers aren’t immediately interested in making purchases, their likes, saves, and shares mean that you’ll be able to amass an audience that is. Ultimately, it’s not about making the sales right off the bat, it’s about building a community of viewers.
To maximize these benefits, you need to have an end goal in mind before you start marketing, something beyond making money. Maybe that’s to excel in a particular niche or to find a presence in a certain community. Either way, you should be going into Pinterest marketing with a specific goal in mind, allowing you to focus your efforts and achieve the results you’re looking for.
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Get Started With Marketing on Pinterest
That being said, let’s go back to the original question: are you ready for marketing on Pinterest? It’s not always easy, and at times, it’s easy to become overwhelmed or discouraged, so it’s entirely possible that you’re not ready yet.
However, as long as you’re going in with a patient mindset and a solid plan, the results you’re after are within your reach! All that’s left for you to do is to get out there and reap the rewards!
P.S – Ready to get started on Pinterest? My FREE Pinterest Starting Guide can help you get started in 15 minutes or less! Download it here.
P.P.S – If you want a more supportive Pinterest marketing approach without hiring an expert, and having direct access to a Pinterest expert, join my exclusive Pin Power Society membership here.
P.P.P.S – 21 Digital expert marketers have come together to create the super juicy Online Business Growth Bundle packed full of amazing training content. (This is an affiliate link and I do receive a commission for any sales made through my link)Want to chat with me about my services? Apply to work with me!