How to Bounce Back When Pinterest Reach and Views Dropped at Once

Has your Pinterest presence dropped recently? If you use Pinterest for your business or for blogging, you most likely have noticed the changes taking place on Pinterest. More specifically, a decrease in reach and views.

What to Do if Your Pinterest Presence Dropped

Pinterest wants the user experience to be more diverse, meaning they are introducing different content on the home feed from what the user usually sees.

Of course, reach and views are not the main analytic to focus on, the most important analytics are:

  • saves
  • link clicks
  • email signups
  • sales

BUT, if no one is seeing your pins, then no one is going to click.

The first analytic to focus on is reach and views because without reach and viewers there will be no link clicks.

For example, imagine a billboard along a highway, if no one is passing by to see the sign then no one is going to learn about your brand or make inquiries.

I have one specific account where the client’s Pinterest presence dropped in viewers recently. Link clicks weren’t dropping, new content was fine, but the usual content wasn’t performing as it normally did. Pinterest did not come out with an official update, but these are changes we see happening by keeping track of analytics.

RELATED: How To Increase ROI With Pinterest

How to Add Variety to Your Strategy

If you are noticing that your Pinterest presence dropped, this does not mean your content isn’t good or Pinterest isn’t working for you. It just means that you need to adjust to the changes Pinterest is making. Take a deep breath, and look at your strategy. Can you make changes to your strategy to add diversity? Pinterest wants more variety.

  • Refresh pins by creating new pin images for blog posts.

Tip: When creating new pins decrease text overlay or the amount of copy you have on the pin and make it clear what the pin is about.

  • Create video pins.

Videos are very important on Pinterest right now!

Tip: When you refresh older pins, turn a few pins into videos. Creating video pins can be as simple as adding an animated button or arrow on Canva, or by creating a slideshow.

RELATED: Grow Your Pinterest Account: VIDEOS OR IDEA PINS?

  • Create story pins.

Pinterest wants you to start focusing on building an engaged audience. The main objective of a story pin is for engagement through comments and reactions. Story pins are getting a huge push from Pinterest and they are getting a lot of engagement. Currently, only the USA and business accounts have access to this feature. If you do have this feature, use it! 

Tip: Story pins differ from a pin because they are not clickable, but you can add a call to action by asking the viewer to go to your website, opt-in to your email list, download a freebie, or follow you on social media.

RELATED: What Are Pinterest Idea Pins? (Pinterest Story Pins)

Everything does not have to be new. You can repurpose content from other platforms, and batch create by creating a static pin, a video pin, a story pin, and other images for different platforms at the same time.

Request Story pins access in your Pinterest account settings.

P.S – Are you wondering how to monetize with Pinterest? My FREE 10 Ways to Monetize With Pinterest! Download it here

P.P.SIf you want a quick easy guide to get started on Pinterest, get my Pinterest 3.0 On Fire account setup and strategy here.

P.P.P.S – My Pinterest course, The Weekend Warrior Pinterest Course is an amazing complete resource for any business owner getting ready to use organic Pinterest marketing for growth. To learn more click here.

Want to chat with me about my services? Apply to work with me!

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