4 Simple Steps to Clean-Up and Optimize Your Pinterest Profile
As we’ve learned from Marie Kondo, keeping things cleaned up and organized helps with not only your everyday life but also with productivity. Your Pinterest profile should be no different. Having a clean profile sends a message that you are well organized, your mission statement clear, and your visions for your products or services concise.
But we also know Marie Kondo doesn’t just come in and say get rid of it all. It’s a step by step process. So let’s take a look at how you can get your Pinterest profile cleaned up and keep it that way.
1. Start with your Pinterest Profile Page
Keeping your profile page clean starts with your main profile page. Cleaning up doesn’t have to involve a major overhaul or going delete happy, but can be simple changes that keep your branding consistent.
Use the same profile picture that you do for your other social media platforms. This helps your brand identity. If this is a picture of you, make sure it is a professional, friendly, and easy to see pictures. Your profile picture, just like you, should be approachable and attract positive and trustworthy attention to your brand.
Keep your description on your profile clear and easy to read. Don’t leave any room for doubt on what your profile is about. Be sure to include keywords that represent your brand.
Should you include a link in your profile description? You could, but his link will not be clickable.
2. Clean Up those Boards
Here’s where you’re going to browse over all of your Boards. Do they all fit in your niche still? Things change with your business as you grow so re-evaluate. Find one that doesn’t quite fit your mission anymore?
Don’t delete it!
Deleting previous content not only removes the Pins you collected on the Board, but it also erases all of the followers you may have collected from that Board. Move that board to Secret or archive it instead of deleting. Pro tip: You can check to make sure you are not moving a Board that is bringing in a lot of traffic by checking this in Pinterest Analytics > Your Profile > Clicks > Boards.
This is now the time to rethink any Board title that isn’t keyword-friendly. Think about it. When you want to share your Pins for dinner ideas, do you think people are going to be searching “Yum yum for the fam”? Most likely not. However, they may be searching “Dinner ideas”, “Dinner recipes”, or “Family-friendly meals”. Get the gist? Having Board titles that are more likely to be used in keyword searches will be easier for a Pinner to find and, therefore, more likely to bring traffic to your Boards and Profile.
Don’t know what keywords would be best to use? Do your keyword research. Search some keywords related to your Pins and see which searches produce the results closest to the Pins you want your audience to find on your Board.
3. Organizing with Group Boards
Groups boards are a great way to share content, but this shouldn’t be the entirety of your pinning strategy especially if you do not own the Board. Essentially, you are at the Group Board owner’s mercy when it comes to decisions such as removing or deleting a Group Board and if you solely pin to that Board alone, there go your Pins.
There are certain things to consider when using a Group Board.
Does the topic of the Group Board keep on topic with your niche or what you are creating content for? If it doesn’t, it’s time to rethink your activity on this Board.
How is the traffic doing on this Group Board? If the Group Board isn’t getting the traffic you would expect it to, it may be time to consider creating a better Board to place your Pins.
How many contributors are there on the Group Board? Simple logic says the more there are, the less content will be able to be seen from each contributor. Finding a Group Board with less than one hundred contributors, think around 50ish, would be a good size for everyone to get their content out there.
Remember, it’s ok to leave a Group Board that no longer fits your niche.
4. Arrange your Boards
When a Pinner visits your Profile, what Board will you want them to see first? Arranging your Boards can help you point your followers in the right direction.
A good place to start would be any Board with your posts or content on it. This is the goal after all.
Next place the Boards that drive the most traffic. Remember how to check this? Simple, Pinterest Analytics > Your Profile > Clicks > Boards. Placing these Boards towards the top will get your content and Profile more attention.
For Board covers, pick a picture that is relevant and doesn’t have text. This is more likely to attract a Pinner. If you’re feeling creative, you can also create your own Board covers.
You are now the owner of a shiny, clean, and organized Pinterest profile that even Marie Kondo would be proud of. To keep your Profile nice and on point, consider doing this at least twice a year and anytime you may feel a shift in your business.