Do you want to know the easiest way to grow your Pinterest presence for your business? Have you ever wondered how some businesses grow using Pinterest?
As one of the world’s best discovery-driven platforms, Pinterest has a solid importance to business when it comes to marketing and selling more.
steps to grow your pinterest presence
Having a healthy Pinterest account is much like having readily available leads. Pinterest users, aka pinners, are eager to learn and engage with new content, and with a little bit of strategy and work, your business can be the one to provide that.
However, you’ll need to roll-up your sleeves to do some work! Even if you already have an account, there’s always something you can do to improve and grow. Those steps are:
- have the right setup with your Pinterest account
- pinning the right way
- increasing your views
- consistency with pinning
- having engaging images on your pins
- staying organized
- always taking advantage of new features
First You need to have the Right Set-Up
When you create your Pinterest account, make sure to focus on your goals from the start. One of the most important first steps to take is to make sure your Pinterest profile can be found by your target audience, otherwise you will not be able to grow your Pinterest presence.
Do your research! Check, double-check, and triple-check your search results. What are the keywords your potential customers are using? What are the different ways they search for your product or service?
You want to create content that is based around this; you want your results to be at the top of the page when they search for those keywords.
The right keywords placed correctly will ensure that your profile and content shows up on search and gets seen by people who are searching for them.
To learn how to find the right keywords for your account, watch my keyword research video here on my channel.
Take a look at your account profile:
- Have you claimed your website yet?
- Is your bio description clear and loaded with keywords?
- Do you have a banner on your account profile?
If you are an online merchant, go ahead and apply to become a verified merchant. If approved by Pinterest, your business will benefit from exclusive features such as having a shop tab.
Pin the Right Way
After your profile is ready, it’s time to start the content creation process to grow your Pinterest presence. When you create content, you want to keep targeting that audience. Use the right keywords and phrases people are using to search for the products and answers you offer. However, your content must flow and sound natural. Don’t just overload your pins and titles with keywords!
It’s important to follow Pinterest etiquette when creating your pinning strategy. Avoid pinning the same image multiple times in a row to the same board. Make sure your pin’s images are easy to read. People scroll fast and your pins will be shown among several other pins. If they don’t stand out or don’t catch your audience’s eyes right away, they will just click on another pin.
Mix things up! Don’t create standard pins with images only, create idea pins and use video.
RELATED: How to Research and Find Pinterest Keywords
Increase Your Views
Pinterest is a search and discovery platform. The beauty of Pinterest is that anyone can show up in the search results when using the right keywords. While it may take a bit of work to make sure you’re on top, it isn’t nearly as hard to be noticed by others on Pinterest as it is on social media platforms. To get seen by more people, create a mix of standard pins and ideas pins with images or videos that relate to your niche and keywords.
“To get seen by more people, create a mix of standard pins and ideas pins with images or videos that relate to your niche and keywords.”
Keep Pinning
The number one way to guarantee results is to be consistent in order to grow your Pinterest presence. People want to see things regularly. Pinterest wants to see fresh content on the platform.
Be sure to stick to a consistent schedule. You’ll see better results by adding a few pins every day than you will if you upload many pins at once.
Use Engaging Images
As a visual platform, one of the most important things on Pinterest is the pin image. Pinterest users search using words, but stop the scroll and engage with images or videos. Images and videos are your best friends on Pinterest, as they’re what will invite and drive people to your Pinterest account and site.
RELATED: The Best Time To Pin On Pinterest
Stay Organized
As you continue to create and pin, you may eventually find yourself overwhelmed with pins and boards. Be sure to go through your Pinterest content and do a bit of maintenance work now and then. Think of it as caring for your storefront. You need to keep it neat, updated and current.
Clean-up and organize your boards as needed. Having fewer but optimized boards will make your pinning strategy easier to maintain and help your followers navigate your content.
Take Advantage of New Features
Pinterest has grown and evolved over the years. The latest pin format introduced is Idea Pins. These pins are richer and offer more opportunities to create meaningful user experiences. Pinterest has been investing a lot on this format and it’s the perfect way to connect, engage and grow your following. When creating your Pinterest marketing strategy, make sure to add Idea pins.
Accounts and creators that are consistently creating standard pins and Idea pins grow faster and achieve better results. Follow all these steps to consistently grow your Pinterest presence!
RELATED: What Are Pinterest Idea Pins? (Pinterest Story Pins)
P.S – Ready to get started on Pinterest? My FREE Pinterest Starting Guide can help you get started in 15 minutes or less! Download it here.
P.P.S – If you want a more supportive Pinterest marketing approach without hiring an expert, and having direct access to a Pinterest expert, join my exclusive Pin Power Society membership here.
P.P.P.S – 21 Digital expert marketers have come together to create the super juicy Online Business Growth Bundle packed full of amazing training content. (This is an affiliate link and I do receive a commission for any sales made through my link)
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