How does Pinterest know what each and every pin is about? There are many details and pieces of information that the algorithm uses to understand the “interests” of each pin and Pinterest keywords make for a very important part of the puzzle.
The better keyworded your pins are, the better Pinterest will understand your pins and know how to distribute and show them to pinners.
What Are Pinterest Keywords?
Pinterest keywords are simply specific words related to your niche, service, product, or brand that people are using to find what they are looking for. When you use the right keywords to describe the solutions you offer, you help Pinterest index your pins and share them with the right people.
In this video, I share with you the easiest way to research and find your keywords using the Pinterest search bar.
P.S – Ready to get started on Pinterest? My FREE Pinterest Starting Guide can help you get started in 15 minutes or less! Download it here.
P.P.S. Heather Farris’s FREE Pinterest marketing workshop will help you grow your Pinterest account. Watch it here.
P.P.P.S – Create fresh pins easily with Canva templates (free and paid) here.
