Have you ever thought of Pinterest as just another social media platform? The truth is, it’s not. In fact, I wouldn’t even call it social. It’s visual. And that’s what makes it such an important tool for you and your business.
It’s easy to become overwhelmed by the sheer amount of available platforms to promote your business on. The good news is, Pinterest lets you funnel the online marketing you’re most likely already doing into one, convenient place. Don’t think of Pinterest as another platform you have to sign up for; instead, think of it as a way to show off your brand and cultivate customers in a simple, effective, and visually compelling way.
If you’ve dabbled with Pinterest as a consumer, you probably think of it as a place to find recipes, home decor ideas, and craft project instructions. Pinterest for business is an entirely different game.
With some carefully crafted images, strategic keywords, and shareable content, you can make Pinterest the platform that takes your business to the next level. For a quick and easy way to get started, all you have to do is follow these four steps.
Step 1: Create a Business Pinterest Account
You guessed it, the first step is to create your account. You can start fresh or convert your personal account into a business account if you already have one. All it requires is an email address. It will ask you to select your business and brand name and that’s all there is to it.
From there, you have full access to the site and can start exploring. Check out your competition, see what draws a lot of attention, and find out what works for other businesses like you.
Congrats! Getting started is the first big hurdle. You are on your way!
Step 2: Add and Claim Your Website, Shops, and Socials
As I mentioned previously, Pinterest is a great place to funnel the marketing you’re already doing into an easy-to-find location. Pinterest functions like a visual search engine, so you want to make sure that after your audience finds you, they know where to engage with you or purchase your product.
That means your second step should be claiming your website, Instagram page, Etsy store, Youtube channel, or Shopify account. With a business Pinterest, claiming your other pages and platforms gives you access to analytics on all Pins saved from any of your claimed accounts. This helps you evaluate engagement, cater to your audience, and streamline your marketing tactics.
Hooking up Pinterest to all your other accounts means that you’ll not only be able to market and sell your product, but you’ll be able to establish your brand or blog authority. Customers or audience members will know exactly where to find you and what you’re all about — and THAT’S what you want!
Step 3: Research Keywords and USE Them!
Pinterest is all about keywords. It rewards quality and consistency. Since Pinterest is based on search, your content is found when people search for it — just like Google. And, just like Google, Pinterest has its own set of rules surrounding SEO.
If you know anything about SEO, you know that words matter. The words you put into your content should be the words you assume people will search for. The only way your content becomes searchable is through keyworded descriptions, pins titles, image content and text overlay. You need all of these things to be discovered on Pinterest, so it’s important that you use exactly the right keywords.
Take a little time to research the most relevant keywords for you, your brand, your business, or your blog. Once you know what those are, USE them! Insert them into titles, descriptions, and text overlay so that Pinterest knows exactly where to direct the people looking for you.
They don’t KNOW they’re looking for you yet, but by using strategic keywords, you’re telling them that you are exactly what they need.
Step 4: Start Creating Pins for Your Blogs and Products
Once you’ve created an account, claimed your business accounts, and done your keyword research, you’re ready to start pinning! Pins are the first thing a Pinterest user is going to see when they encounter your shared content. Much like the cover of a book or magazine, you want your pins to be stunning and compelling. The user should HAVE to click to find out more!
You can use your own images, video, or stock images. Include your logo and website URL to establish consistent branding. This is the fun part, so the rest is up to you!
How Are You Feeling?
Are you feeling excited? Nervous? Completely ready to get started?
Don’t worry, there is a learning curve to Pinterest, but once you get the hang of it, you’re going to watch your business thrive.
For even more details about getting your Pinterest business account up and running, check out my full guide here.
Or, if you’re ready to let someone else completely transform your Pinterest, I’m ready to make that happen!
Whatever you decide, you’ve already done the hardest part — getting started!
PS: WHEN YOU’RE READY, I WANT TO HELP YOU BECOME MORE SUCCESSFUL WITH YOUR PINTEREST EFFORTS.
Here are 4 ways we can do this together:
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