As a small business owner, it’s important to have a solid understanding of digital marketing. It’s not an easy task by any means, but understanding how to market on Pinterest may be just the thing your business needs to take off!
Keep reading for everything you need to know on how to increase ROI with Pinterest.
Why Use Pinterest?
Pinterest is something of an unsung hero in the marketing world, with very few small businesses even considering using it, and fewer still understanding how.
With fewer competitors than other sites and over 450 million active users a month, you’ll be able to gain a wider audience within your business’s niche.
As roughly 80% of Pinterest users are female, it’s perfect for businesses with a largely female target audience, but it’s still a great tool for everyone! As long as you know how to use it, it’ll make all the difference in your business engagement.
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Great for Visuals
Generally speaking, Pinterest is focused on visuals, so whenever you post, be sure to do it in style! Because of its visual elements, it’s a great platform if you own a craft, fashion, or cosmetic business, putting your product’s eye-catching appeal at the forefront. Your engagement will improve drastically if you put time into making attention-grabbing content!
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Most social media platforms exist almost in a vacuum, meaning that success on one may not mean success on another. However, Pinterest is special in the sense that pins will find their way to countless other sites due to a robust sharing feature.
As such, if you’re using Pinterest in conjunction with other social networks, you’ll have a much easier time reaching your desired audience.Whenever you make a new pin, try adding links to a shop, site, or podcast!
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One of Pinterest’s most useful features, however, is Pinterest Trends. The Trends feature allows content creators to:
- see what users are looking for
- enabling them to better tailor their content
- reach their target audience.
Knowing what your audience is interested in will improve your content as a whole, with appealing images, advertisements, and even blog posts! Using the information Pinterest Trends provides, you’ll be able to get creative!
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Tips to Increase ROI With Pinterest
There’s no time like the present to start marketing your small business on Pinterest! Here are a few tips to set up, optimize, and run your account and increase ROI with Pinterest.
Set Up a Business Account
When you’re creating your new Pinterest account, you’ll be given the choice to set it up as a normal account or a business account. As you’d probably guess, if you’re looking to promote your business on Pinterest, you’ll want to set it up as a business account. This will allow you to access a number of useful tools, such as business analytics and the ability to promote your posts.
Engage With Your Audience
If your content gets the reach you want it to, you’ll probably want to keep track of the comments. If your viewers appreciate what you’ve posted, they’ll likely share it with their friends and leave comments offering their support and input!
By staying on top of your comment section, you’ll get to know your audience better, allowing you to understand their thoughts and interests while also fostering a sense of community that will attract an even wider audience.
Stay on Top of Quality
It’s only natural that high-quality, engaging content attracts the widest audience on Pinterest. While it’s important to be consistent with your content uploads, you always have to prioritize quality.
Be creative, understand what your audience wants, and most importantly, be sure that every piece of content provides something useful. Whether that’s a tutorial, a craft idea, or even just fun facts, be sure that your client will be able to walk away with a few extra nuggets of wisdom!
Be creative, understand what your audience wants, and most importantly, be sure that every piece of content provides something useful.
With that, you can link the content back to your business with an interesting and engaging call to action, tying the content back into your other platforms such as a shop or blog. Be sure it’s short and to the point, something that your audience will be able to remember!
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Join the Trends!
A new trend is a perfect opportunity to further promote your business! As always, digital marketing is about appealing to your audience, and as their interests shift, so should your content. If you notice an increased interest in a certain topic, make a post on it, and watch the engagement flood in!
P.S – Are you wondering how to monetize with Pinterest? My FREE 10 Ways to Monetize With Pinterest! Download it here.
P.P.S – If you want a quick easy guide to get started on Pinterest, get my Pinterest 3.0 On Fire account setup and strategy here.
P.P.P.S – My Pinterest course, The Weekend Warrior Pinterest Course is an amazing complete resource for any business owner getting ready to use organic Pinterest marketing for growth. To learn more click here.
Want to chat with me about my services? Apply to work with me!