Pinterest Lies That Could Be Hurting Your Growth

If you took a Pinterest course that was created in the past few years, you most likely have been lied to! I know that’s upsetting to hear. You might even be wondering how dare I say that, but let me explain. I will tell you exactly what that Pinterest lies were, and what the truth is. 

I’ve been a Pinterest marketing expert for six years now, and one thing that I have learned is that I need to constantly update my course. I’ve been updating it since the day I launched because things keep changing with Pinterest. 

The fact that things keep changing isn’t necessarily a bad thing! Yes, it means we need to keep updating and changing what we do, but if we lean into these changes, we will see growth.

The Big Pinterest Lie

So what did I mean when I said that you most likely have been lied to? The biggest lie that you have been told is about how to use Pinterest. If the course that you previously took told you that all you had to do was to grab a few designs in Canva or another design program with Pinterest templates, you may have heard this lie. 

If the course that you previously took told you that all you had to do was to grab a few designs in Canva or another design program with Pinterest templates, you may have heard this lie. 

These courses usually advise you to keep using those templates and just change the words and images to create a few pins (usually they say five) for each and every blog and product. Then they say to schedule them with a scheduler app to repeat these posts over and over. The expectation is that you spend a few hours a week pinning and re-pinning, and then boom, magic happens!

Does that advice sound familiar? I used to teach that too, about three years ago. While you can have success with this method, it is not guaranteed. There is no guarantee that creating pins this way– using templates, swapping keywords, and following these old Pinterest strategies– will give you the success you need and deserve. 

The Truth About Pinterest

Now, let’s talk about the truth. If you really want to grow your Pinterest account and gain an engaged audience, you need to do more.

And trust me, doing more is worth it. When you cultivate an engaged audience, you will see that they are more interactive and interested in your product or service. These are the people who will click through and go to your website. They are the people who are going to buy from you– they won’t just be your audience. They will be your customers!

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Growing and Growing On Pinterest

So, what can you do to overcome the big lie and see more growth? 

Types of Pins and Content

Creating those standard Pins using the templates and scheduling is important, but not repinning. Repinning can actually be a problem, because you need new images. When you use those same images over and over again, success is less likely. 

You will still need Standard Pins, but there is much more that you will need for Pinterest success. One important element is paying attention to what’s happening on Pinterest. Pay attention to the types of pins that are popular, and also the type of content that is popular. You need to observe Pinterest seasonality and Pinterest trends. This means checking out what is trending and doing some keyword research. 

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Stay on Top of Engagement and Activity

You also need to engage with your audience. This doesn’t mean to treat Pinterest like social media (because it is not social media), but when people comment and message you, you have to stay on top of it and respond. Remember that your followers will help you grow much faster when they’re engaged. 

Algorithm changes are another feature of Pinterest that you need to be aware of. Pinterest is always testing things on the backend to do a better job serving content to its users. Most of the time, they don’t tell the users what’s going on or what is specifically changing. We just notice these things. 

Currently, lots of accounts are seeing drops in views, even though there are more people on the platform. I suspect that this is due to Pinterest changing how the pins are distributed to the audience. 

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Types of Pins

Finally, you need diversity in your pin types. If you just create the same type of pin over and over, you won’t see complete growth. Some types of pins, like Standard Pins, might not make as many impressions… but you can add links to them, so they are still very important. 

Pinterest itself really wants people to create Idea Pins. Video Pins are also making a comeback. Lean into them. And finally, you can even use Promoted Pins if you want to give your organic growth a boost.

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And that’s the truth about Pinterest growth! You need to be aware of how the platform is changing and growing. If you don’t keep up with these changes, you can easily fall behind. 

P.S – Ready to get started on Pinterest? My FREE Pinterest Starting Guide can help you get started in 15 minutes or less! Download it here

P.P.S – If you want a more supportive Pinterest marketing approach without hiring an expert, and having direct access to a Pinterest expert, join my exclusive Pin Power Society membership here.

P.P.P.S – 21 Digital expert marketers have come together to create the super juicy Online Business Growth Bundle packed full of amazing training content. (This is an affiliate link and I do receive a commission for any sales made through my link)

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