Pinterest is a visual search engine and people use the platform to search for ideas and inspiration. Many people have misconceptions about what Pinterest can do for them or how it works. In this blog post, we are going to bust some of the most common myths about Pinterest so you can make the most of the platform!
Myth: Pinterest is only for women
Reality: There are many people who use Pinterest and it has become a go-to platform for both men and women looking to find inspiration in everything from fashion, food, decorating ideas, DIY projects, or anything else that you can think of! Six in 10 pinners are female, but the number of men signing up to the platform has been increasing 40% year-over-year.
Myth: If you don’t have a lot of followers, no one will see your pins
Reality: The number of people following you doesn’t affect whether or not someone sees your pin! A smaller number of engaged followers matter more than a high number of followers that don’t engage with your content. Followers get to see your new pins first and the more they engage with them, the more people will see your pins.
Myth: You have to pay for Pinterest ads if you want to make money from it
Reality: There are many ways that businesses can leverage the power of Pinterest without having an ad account! Pins from websites and blogs can appear in search results, and people can add pins to their own boards from ads. Promoting your brand through Pinterest is a great way to spread the word about what you have going on!
Myth: Pinterest is not a video platform
Reality: Pinterest is already a video platform. On Pinterest, users watch just under one billion videos every day.
Myth: It has nothing to do with SEO
Reality: As a visual search engine, there is no denying that Pinterest’s success is linked to SEO. Pinterest is an important tool for discovery and it should be considered as part of your overall marketing strategy.
Myth: People don’t buy on Pinterest
Reality: While in the past, people have believed that Pinterest wasn’t a good place to make sales because it was mostly about inspiration and discovery.
If you can get your products in front of Pinterest users, there’s a chance one of them will make a purchase. This is due to the fact that a whopping 85% of users have purchased something after seeing a branded pin.
People have many misconceptions about Pinterest and using it for their own benefit, but as long as they follow Pinterest’s rules and use common sense, there are a lot of ways that businesses can take advantage of the platform! While being popular on social media does not matter to Pinterest, it is important to have a presence on the platform if you are trying to market your brand. Think about what Pinterest could do for you or your business!
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