The Surprising Resurgence of Pinterest: Why People are Still Flocking to the Platform

People are still using Pinterest, and you should be too! There has been a surprising resurgence of Pinterest and increased viewers on the platform. You may have asked yourself, “Who is still using Pinterest these days?”

The answer: according to Pinterest, 450 million people are using Pinterest every month. Pinterest is not just for Millennials, either. Every age group, from Baby Boomers all the way to Gen Z, has found the platform useful for their different needs. And, although 60% of all users are women, the number of men using Pinterest continues to increase daily.


Why does Pinterest continue to have millions of users? Pinterest is a content discovery platform, where people come to find inspiration and discover solutions to their everyday problems. With how online business and shopping has changed recently, it’s no wonder there continues to be a resurgence of Pinterest.

Consumers first come to Pinterest on their journey to search for new ideas, experiences, and products. Also, 9 out of 10 users say they feel refreshed after using Pinterest. This is because Pinterest strives to give pinners a positive experience by keeping its platform free from negativity by actively suppressing controversial pins.

RELATED: Positivity and Kindness Matter on Pinterest: The Creator Code


So, why should you be on Pinterest as a business owner? Here are a few reasons:

  • Because of the different age groups, income levels, and genders, you are able to reach your target market. 
  • Pinners come to Pinterest actively seeking products and services to enhance their lives.
  • 80% of users have purchased a product just because they saw it on Pinterest. 
  • 97% of all searches are not branded. (This means that you do not need a large well-known brand to have a presence on the platform to be successful!)

To read more about who is using Pinterest and if it will help grow your business you can check out my links below to get started!

P.S – Ready to get started on Pinterest? My FREE Pinterest Starting Guide can help you get started in 15 minutes or less! Download it here

P.P.S – If you want a more supportive Pinterest marketing approach without hiring an expert, and having direct access to a Pinterest expert, join my exclusive Pin Power Society membership here.

P.P.P.S – 21 Digital expert marketers have come together to create the super juicy Online Business Growth Bundle packed full of amazing training content. (This is an affiliate link and I do receive a commission for any sales made through my link)

Want to chat with me about my services? Apply to work with me!

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