What are Rich Pins? How to get them? Are Rich Pins free? These are questions I get asked frequently. Pinterest can be overwhelming, a seemingly secret platform that not many people dare to venture. In reality, it’s much easier than we think.
Rich Pins, for example. They sound like something fancy that only big accounts can have. Nope, they are simple to get and available to anyone with a website (within certain specifications).
This is what Pinterest says about Rich Pins:
“Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.
Rich Pins work by displaying metadata from marked up pages on your website. Once you’ve applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it.”
Since Rich Pins have extra attached information provided by the website, they become more useful for pinners. The snippet provided by the website cannot be changed by other pinners when repinning.
Rich Pins are the premium version of pins, providing more actions and helpfulness to the overall user experience. And, yes, Rich Pins are free.
There are four types of Rich Pins: article, recipe, product and app.
Article Pins are the most common. They show the title of the article, the meta description (snippet), publishing date and sometimes the author’s name. The pin will show extra information when clicked (which is provided by the site) and the title of the post.
This article pin is not a Rich Pin. It only contains the description added when the Pin was created and doesn’t have the “follow” button.
This article pin IS a Rich Pin. It has the “follow” button and information that was provided by the website.
Recipe Rich Pins may display the full recipe right in the pin description, allowing the pinner to view more about it before going to the website. That may help the user make a decision before reaching the post, thereby decreasing bounce rates.
Product Rich Pins include real-time pricing, availability, and where to buy. If you have a verified Pinterest account, all types of Rich Pins add your branding to the Pins: Your icon and the name used on Pinterest.
App Rich Pins show an install button so people can download your app without leaving Pinterest.
Advantages of Having Rich Pins:
Just like any decision-making process, pinners need a little push to click on a pin.
Aside giving your brand a more reliable look, they help improve the pinner’s experience in the platform. Before clicking and heading to the post, the pinner can see more about your topic, which may give them the extra nudge to click.
The information added to Rich Pins stays with the pin when it is repined. If you update the information in your post, the meta description or post title, ALL THE PINs will be updated as well. The same doesn’t happen with the description added during the pin creation. Also, the Rich Pin information cannot be changed by other pinners when repinning.
How to set up and validate Rich Pins?
Here is my easy step-by-step guide: How to Set Up Rich Pins for WordPress.
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