Why Optimization is a Smart Idea Before Running Ads on Pinterest

Pinterest ads (promoted pins) are exploding and the platform is a great venue to market your brand or product before running ads. Should you jump right in the pay-to-play game if your account has just been created? What if you don’t have content created yet?

Why do you want to run a promotion? The “why “behind it holds the answer!

Before You Start Running Ads on Pinterest

When using Pinterest for business, you want to introduce your product, business, brand, or service to a cold audience AND warm them with the goal of turning them into loyal paying clients.

You want to reach your ideal audience AND create connections. You want to offer a solution to a problem in a way that the audience will trust you AND accept your offer. Here are the steps to follow.

1. Organic Strategy

Having a Pinterest account with consistent organic pinning, with your own content or with curated relevant content, is the first step to start creating and nurturing these relationships before running ads.

Having your profile optimized with the right keywords, not only helps it be seen but helps pinners understand what’s your brand about at first sight. 

RELATED: 4 Key Myths About Pinterest Marketing Strategy

2. Optimized Profile

Not all Pinners will head to your profile after saving or clicking on your Pin. But some will, and that’s why it’s important to make a good impression right away.

Let’s say the pinner saw your ad, clicked on it, wanted more, and headed to your profile. You’d have a few seconds to tell this person what your account is about and how it can be useful to them. Depending on what is in your profile, the person could simply leave, look around, follow you, click on your content, and even share it.

RELATED: How To Tidy Up Your Pinterest Profile Using Marie Kondo’s Style


Engaged followers are important when it comes to Pinterest and pins distribution. Having engaged followers who interact with your content will signal the algorithm that your content is quality content that should be shared with other pinners.

After Pinterest went public in April 2019, the stakes got higher, and more advertising options became available (conversion campaigns). More brands will be using Pinterest ads and they will become more popular. But don’t neglect the reach possibilities that an optimized profile, with relevant high-quality pins can offer you, with or without running ads.

Don’t neglect the reach possibilities that an optimized profile, with relevant high-quality pins can offer you, with or without running ads.

Could you start promoting your brand and pins using Pinterest Ads without having an optimized account?

Yes, you could. 

Could you start an account from zero and go straight into paid ads? 

Yes, you could. 

Could the promotion be successful and bring people into your funnel? 

Yes, it could. 

But unless you are able to captivate and connect with this cold audience, you may not acquire long term customers.

Before than just hopping straight into running ads, put some time and effort into optimizing your account profile, boards, and pins. Nothing says that you can’t run ads on Pinterest with an account that doesn’t have relevant boards and content.

But logic says that ads coming from a well-established account, with high-quality content that overall resonates with your brand and audience will yield better results.

P.S – Are you wondering how to monetize with Pinterest? My FREE 10 Ways to Monetize With Pinterest! Download it here

P.P.S – If you want a quick easy guide to get started on Pinterest, get my Pinterest 3.0 On Fire account setup and strategy here.

P.P.P.S – My Pinterest course, The Weekend Warrior Pinterest Course is an amazing complete resource for any business owner getting ready to use organic Pinterest marketing for growth. To learn more click here.

Want to chat with me about my services? Apply to work with me!

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