Why You Should Focus On Short Form Video in 2022

Short form video lets you connect with your target audience organically across platforms. The cool thing about short form video is that it’s easy to make and customize for your audience on Pinterest, TikTok, Facebook, or wherever your online presence finds you. Short videos are eye-catching and attention-grabbing and are perfect for small businesses and entrepreneurs who want to improve their social media marketing footprint.

But don’t just take my word for it— look at the video content that’s already out there! Pinterest users watch a billion videos each day, while Facebook users watch eight billion videos each day! On social media platforms like Facebook and Instagram, video is rapidly becoming the king of content. Seventy percent of internet users say that watching video helps them feel more connected, which is exactly what you want for your business. 

Encourage Meaningful Engagement

Short videos are also a great way to encourage your audience to shop and engage with your business. More than half of all consumers say that video gives them more confidence to purchase online, and video increases organic search traffic on a website by 157%. Adding video to emails can increase click rates by 300%, and 76% of businesses that use video had increased traffic due to videos. Make no mistake: adding videos to your business accounts on Pinterest and social media is a powerful tool to expand your reach and engagement!

Repurpose Content for Extra Value

If you’re worried about the amount of time that creating video takes, short form video is the way to go. You can make one video and repurpose it for different types of online posting! This doesn’t just mean that you should repost directly from Youtube shorts to TikTok to your Pinterest boards, though— you have to keep different media platforms’ culture and marketing strategies in mind. Fortunately, with short videos, it’s not too hard to strip away watermarks, add site-specific descriptions and keywords, and make content that feels fresh and new for each of your platform presences. 

Share Short Videos On Pinterest

Pinterest is a great place to start with your short form video content. Pinterest is a visual search engine, not a social media platform, and most Pinterest users come to search for ideas and inspiration. Businesses on Pinterest can create pins and boards to grow their audience by reaching out and connecting with their interests. Pins are essentially like magazine covers for blog posts or content pieces; boards are like playlists where you can create clusters of related ideas or curated content. There are different types of pins as well, such as Idea Pins, video pins and standard pins. Publishing Idea Pins and video pins can skyrocket the amount of viewers and followers engaging with your content.

Whether your Pinterest marketing focuses on sharing your products or inspiring content, video can improve your outreach exponentially. In the US, adults spend six hours each day watching videos. Video, especially video of you, improves your audience reach as well. If you show people in the video in the first 3 seconds, your viewers’ emotional connection more than doubles. Your audience wants an emotional connection; when people shop using videos, they value that feeling of authenticity. Short form videos are a great way to reach them!

Become Versatile

But it’s not just Pinterest that’s a great place for video content. Interest in short-form video is exploding all over the Internet. Instagram’s efforts to win back younger users will see video become the focus of the main feed display, and reports suggest that TikTok will surpass 1.5 billion users in 2022. Reddit has launched enhanced video tools, and YouTube has expanded their test of opening the app, not to the main video feed, but to a full-screen Shorts feed that shares short form video with watchers. It’s estimated that by 2022, video will make up 82% of all Internet traffic across the globe. 

If you haven’t created a Pinterest account yet, now is the time to do so! Using Pinterest analytics and Pinterest marketing strategies, you can harness the power of short form video to make your business bloom. There’s no time like now to get ahead of the curve and increase your brand awareness and business presence through the power of short-form video.


P.S – Ready to get started on Pinterest? My FREE Pinterest Playbook can help you get started in 30 minutes or less! www.terezatoledo.com/pinterest 

P.P.S – 21 Digital expert marketers have come together to create the super juicy Online Business Growth Bundle packed full of amazing training content. (This is an affiliate link and I do receive a commission for any sales made through my link)

P.P.P.S – My Pinterest course, The Weekend Warrior Pinterest Crashcourse is an amazing complete resource for any business owner getting ready to use organic Pinterest marketing. To learn more click here.

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