On Pinterest, one of the most powerful tools at your disposal is your audience. When you create a pin, you’re sending your content into the world, and your viewers can easily view and share it with their pins on Pinterest. As the content is saved, its reach increases, which means that you reap the benefits of its exposure.
However, making pinnable content isn’t exactly easy. Some content is more shareable than others, and there are strategies that you can use to amplify your content’s overall potential.
Make Inspiring Content to Get More Pins on Pinterest
Now, “inspiring” doesn’t always mean that it makes you feel good. Rather, it means that your content is so valuable that people feel like they need it.
To make inspirational content, you’ll want to think about what people want. What kind of problems are they having? What kind of content is your audience engaging with, and how can you use that to your advantage?
On Pinterest, your goal is to stand out and be useful. For the most part, this means one of two things. Your content will either be:
- Educational and informative, such as how-to articles
- Unique and innovative, like “life hacks”
“On Pinterest, your goal is to stand out and be useful.”
Create Valuable Content
The average Pinterest user is on the website to learn. That’s the unique thing about Pinterest. These users are seeking out ways to make their lives easier by saving ideas they like to their pins on Pinterest. They may also be looking for fun activities to do with their friends, family, or by themselves.
You can turn this behavior into an advantage for your pins and boards.
When you, as a content creator, are crafting new content, you want to look at your creations critically. Ask yourself whether or not the content is valuable and — if it is — whether or not that content has enough value to be widely shared.
There’s a gap between okay content, good content, and amazing content. Okay content gives Pinterest users inspiration, but it doesn’t offer value. Good content offers value without inspiration.
If you want to grow your Pinterest audience and boost your Pinterest views, however, you’ll want amazing content. To achieve this goal, you’ll want to have content that is both valuable and inspirational.
In many circumstances, this means that you’ll have to start thinking outside of the box. Consider how your ideas may be used, then twist them into fun and innovative new content.
RELATED: How to Use Pinterest Trends for Growth and Content Creation
Include a Call to Action
Known in the marketing world as CTAs, these features are simple in theory and hard to successfully implement.
A CTA is a simple prompt, such as “Buy This” or “Learn More” and “Watch now”, and it will lead to your brand’s website. When users click on these buttons, they’re engaging with your content and increasing your content’s overall reach.
Everything that you make should include some sort of CTA with all your pins on Pinterest. It may be as simple as encouraging Pinterest users to view your other boards. In more complex situations, a CTA can lead a user into the first stage of a sales funnel. Regardless of the formatting, the goal of these CTAs is to make sure users are engaging with your content.
A fun and useful way to utilize a CTA is to encourage users to save a pin. This can be done by adding a simple button to your video or image, which says something like “Save for later.” When users click this button, they’ll be directed to a link to save the content.
Keep Things Simple
My final secret to crafting saveable pins is simplicity.
Really, this works anywhere. No matter where you go on the internet, your ultimate goal is simplicity. People aren’t usually looking to read an essay. Likewise, people on Pinterest aren’t looking for hour-long videos. Users are searching for short, simple, and fun ideas with pins on Pinterest.
When you’re crafting a Pin, think about how long it will take to watch or read the content. If you’re using up more than a few minutes to do either of these things, then your content is probably too long. Shorten it, pare it down, and refine it into a smaller package.
“Think of a hook to reel them in, and find ways to make sure they have to engage with your content to see the answer.”
As you’re doing this, you’ll also want to think of how you can draw people in. Think of a hook to reel them in, and find ways to make sure they have to engage with your content to see the answer. This way, users are more inclined to save your pins on Pinterest.
RELATED: 9 tips to Effectively Make Your Pinterest Pins Go Viral
Learn More About Pinterest
If you’re hoping to become the next big Pinterest sensation, then it’s time to reach out! I offer plenty of services and courses for business owners and social media managers. Talk soon!
P.S – Ready to get started on Pinterest? My FREE Pinterest Starting Guide can help you get started in 15 minutes or less! Download it here.
P.P.S – If you want a more supportive Pinterest marketing approach without hiring an expert, and having direct access to a Pinterest expert, join my exclusive Pin Power Society membership here.
P.P.P.S – 21 Digital expert marketers have come together to create the super juicy Online Business Growth Bundle packed full of amazing training content. (This is an affiliate link and I do receive a commission for any sales made through my link)
Want to chat with me about my services? Apply to work with me!
