Most people think of Pinterest as a way to search for recipes, birthday party ideas and arts and crafts.
It may have been that way when Pinterest first began in 2010, but over the past several years, it has become one of the most popular ways to increase revenue for businesses. In fact, nowadays if you do a search in google for a product or topic, at least 1 or more of the top links are directing you to Pinterest. To top that, more than 2 Billion searches are done on Pinterest every month, with 48% of all users using Pinterest in place of Google or other search engines.
Not only can you use it as a place to market and sell your product or services, but its a place to establish yourself as an authority within your target market as 2/3 of all pins represent businesses and brands.
New to Pinterest? Here are my tips for getting started on your business profile.
This post may contain affiliate links to products. I may receive a commission for purchases made through these links. However, all opinions and content are authentic and 100% my own.
1. How to Begin
Pinterest has both personal and business accounts, but if you plan on using it for your business, there is no need to have a personal one as well. Pinterest allows you to hide boards from the public, so anything you want to keep separate from your business profile, you will be able to. A Pinterest business account gives you access to their analytics which is a great way to track your progress and pin reach. Spend your first few days or so just browsing Pinterest, searching for content you like and possibly content from your competitors. Get an understanding for what comes up in searches when you type certain keywords.
2. What Should You Pin?
Ideally you would only want to have pins that link back to your website, but the truth is, it’s ok to pin content related to your brand and pin relevant content that will attract people to your boards.
When creating blog posts, use images that do double duty as pins and encourage your readers to pin from your blog. This helps boost your content in Pinterest’s algorithm. You can encourage this by adding a plugin to your site for Pinterest.
Any image can be pinned but certain sizes look better and may get better engagement. Square images work well for mobile while longer pins perform better in general. The ideal proportion is 2X3 (600X900), and anything bigger than 600X1260 is being trunked down in size.
Each page or blog post can be pinned many times using different images, so don’t limit your pins to just one per piece of content. Experiment with different graphic sizes and see which ones are pinned more with your audience. Infographics are great to generate “saves” while catchy phrases or questions may get folks to click more often.
3. Creating Images to Pin
If you happen to be a visual creator, you may have access to high end programs like Photoshop or Adobe Spark. But even the newest of business owners can create beautiful pins with little to no investment in a program. Programs like Canva and PicMonkey are free to use and can create all sorts of different visual graphics in all types of sizes.
Pinterest is a visual platform so be sure to use bold colors, eye-catching images and easy to read, attractive fonts. Use your brand colors, logo, and follow size directions. The image doesn’t need to be the same one present in your blog, but make sure it is relevant and related to the content it will lead to.
A good pin will be similar to a cover of a magazine or book cover. You want the viewer to instantly know what your content is about and make them want to open the link or save the pin.
4. Creating the Right Descriptions
Pinterest is visual, but the description can help your pin be seen by more accounts. Make sure your description is optimized for SEO (Search Engine Optimization) by adding the right key words for your content. The more connection between keywords and SEO on pins and the blog post/site it links to, the better it will rank in searches. SEO is also highly recommended on your profile, and board titles.
Along with descriptions, you want to ensure your pins have a working link. You will also want to enable rich pins on your account, enable metadata on and submit your URL using Pinterest’s Validator.
A Pinterest business account is still a professional reflection of your brand. Make your profile and boards intentional. Think of what people are looking for when creating boards and what would make them want to pin your material.
5. How Often You Should Pin
Pinterest values consistency. It’s better to pin a little daily than pinning all at once on the weekend. You may use a pin scheduler such as Tailwind or Later. Don’t fear! You will not be penalized for not pinning manually or pinning too much content!
Pinning between 20 to 30 times a day seems to be a good number for consistent, rapid growth. Schedulers can help you plan out your pins in advance so you aren’t attached to a computer 7 days a week pinning. Investing in a scheduler as Tailwind is a wise decision to ensure your time is used wisely. After trying different schedulers, I found Tailwind to be the best one for my business and personal account needs. Click on the link to receive a free month of Tailwind Plus.
When it comes to learning any new platform it is important to take the time to really understand the ins and outs of what it can do for you. Pinterest has been shown to promote massive growth to all kinds of websites hoping to attract a larger audience. By investing in Pinterest you are ensuring your content is reaching an audience that might never have known about you!
For those business owners who know they need to be on Pinterest but don’t have the time to spend learning, my specialty is Pinterest Management and account set up. You can schedule a discovery call with me Here!