The Best Time to Pin on Pinterest

So you’ve created your content, and it’s totally ready to go. You’ve got it all set up and ready to be scheduled for Facebook, Reels, TikTok, and of course, Pinterest. It looks great, sounds great, and now you just need to schedule. But…

  • When is the best time to pin on Pinterest?
  • What days of the week are best to pin your content?
  • Is there a specific time of day that you should be pinning on Pinterest? 

There’s No Best Time to Pin on Pinterest

Believe it or not, there isn’t! It doesn’t matter when you’re pinning on Pinterest. You can schedule and pin your content whenever you want.

The only time that you should worry about when to pin on Pinterest is when you’ve been using the platform for a while and you have established an audience. In this case, if you’re trying to get a little bit of an edge to see more growth, you can try to pin at times when most of your audience is likely to be using the platform. 

If you have a following that’s in a specific area and you know that you can hit their time zone, then it makes sense to concern yourself with the time you pin. Pinning when your audience is on Pinterest means that they’ll be more likely to see and hopefully engage with your content right away. But until you have those followers, there’s not much of a point. So don’t worry so much about that if you’re just starting out!

RELATED: What Pins Are Best Performing On Pinterest

Don’t Worry About The Exact Timing

Not every platform distributes content to and through their algorithm immediately. Sometimes you can create a post and it doesn’t get processed and served to the main audience for hours or even days. Sometimes this happens immediately. And sometimes it varies because platforms are always changing and evolving. 

My thought here is not to worry about it. Especially when you’re just starting out, you just want things to happen— you don’t really need to worry about the best time to pin on Pinterest and what will give you an itty bitty edge. Think about your big picture— don’t lose the forest for the trees! So anytime is the best time to pin on Pinterest.

Timing Trends Can Come and Go

With that being said, you may notice trends can develop over time. For instance, I’ve noticed that pinning in the late morning or early afternoon could be better than pinning in the early morning for certain accounts that I manage. But this is something that you will only see after you’ve developed an audience. If you’re just starting out, don’t worry about it. 

RELATED: How to Use Pinterest Trends for Growth and Content Creation

Consistency Is Key

Like many other aspects of Pinterest success, consistency in creating pins is more important than worrying about the best time to pin on Pinterest. Remember, Pinterest is a visual search engine, and that means that your content is going to be seen when people search for it. This could happen at any time, and this also means that it’s important that you have the content published in the first place. If your content isn’t up there, people can’t search for it! 

This is why it’s important to develop the habit of creating pins on Pinterest. Even if you’re pinning a few times a  week, a consistent pinning schedule is key— and if you want to see more success, you can create more content and build that habit over time. Like with any habit, you’ll have more success if you build reasonably and evenly rather than trying to go all at once. 

Don’t Get Overwhelmed!

If you start trying to address every aspect of your Pinterest strategy at once, you’re likely to get overwhelmed. This isn’t good, because being overwhelmed can easily lead to quitting. This is true for many processes. For instance, if you’re trying to build a wellness habit of drinking more water, trying to force yourself to drink two gallons a day right at the start is impossible.

Instead, to build that habit, you start small. Remembering to drink once an hour is a much easier starting goal. It gives you a place to grow from. After you’ve established that habit, you can then work on drinking more or changing your wellness habits further.  

It’s the same thing with your Pinterest marketing strategy. Start small and build up, and don’t fall into the trap of overthinking. By keeping things simple and consistent, you’ll set yourself up for success.

By keeping things simple and consistent, you’ll set yourself up for success.

Avoid The Temptation of Using HAcks

Another thing you shouldn’t worry about is hacks. I see this a lot: people telling others to use this hashtag or do this one trick to “hack” your Pinterest account’s growth. Now, it’s true that sometimes you can find a trend and it really works. But that doesn’t mean that you should base everything you do on hacks or trends.

Instead, you should be thinking about strategy, and how these different things that you do tie into your overall Pinterest marketing strategy. A strategy is a real, long-term plan. These tricks aren’t strategies— they won’t make or break your content. 

Timing also isn’t your whole strategy. Remember, in general, there’s no best time to pin on Pinterest. It’s true that it can give you an edge in some limited circumstances, but it’s not something that you should really spend much time worrying about.

RELATED: Why Pinterest Hacks Suck

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