Maybe you’ve noticed that your thriving Pinterest account hasn’t been doing well lately, or maybe you’re just starting out and can’t seem to get the engagement you need.
Let’s face it: not getting the results you want is frustrating and discouraging. It’s easy to fall into the trap of believing false myths about Pinterest marketing strategy. So I’ve decided to take a moment and debunk these myths.
Setting the Record Straight With Pinterest Marketing Strategy
By dispelling these false beliefs, you’re getting rid of one of the greatest obstacles between you and success. Let’s take a look at some of the most common myths about growing as a creator on Pinterest.
- Pinterest being a social media platform or not
- Whether buying engagement is necessary like other platforms
- Your audience is there, just like a search engine
- Does Pinterest marketing strategy require special equipment?
RELATED: How to Grow Your Pinterest Presence
Pinterest Isn’t Social Media
What makes a social media site? Social media is a place where people share about themselves and their interests, with the focus being on the content creator themselves.
Pinterest, on the other hand, is a place where people go to find inspiration. It’s not focused on content creators or personalities, it’s focused on the content.
For example, Instagram is designed around the idea of community, where users are encouraged to interact with and learn about each other. Naturally, a post about your day-to-day adventures would perform well here, but it wouldn’t get much notice over on Pinterest.
When drafting up a Pin, you have to ask what it’s bringing to the platform, and how it’ll inspire others. This is key to your Pinterest marketing strategy.
RELATED: Can Pinterest Help Your Social Channels Grow?
You Don’t Need to Buy Engagement
Creators on Pinterest have the option of paying for an advertisement that showcases their page and artificially reaches a much wider audience. Of course, this can be useful, but the ability to buy an engagement boost has led many to believe that their page can’t make it without spending money.
Let me be blunt: this is completely false. Getting the engagement you need is a realistic and achievable goal, and you can do it without spending a dime.
Getting the engagement you need is a realistic and achievable goal, and you can do it without spending a dime.
People Want Your Content
In all honesty, I’ve found myself believing that I didn’t have an audience before; and if you’re here, I’m willing to bet that you have too. The thing is, everyone on Pinterest has an audience, even without a Pinterest marketing strategy. The only question is whether or not they’ve found each other. Everyone who visits Pinterest comes for a reason, and that reason is to find inspiration.
Let’s be realistic here. Out of the 445 million people that visit Pinterest every month, how likely is it that none of them are interested in your content? It’s impossible; there’s always someone.
There’s always going to be someone that your content will inspire, and because of this, there’s always going to be someone who’s looking for your content. Maybe they haven’t yet, but as long as you’re persistent, it’s only a matter of time.
RELATED: How Much Content Do You Need To Get Started On Pinterest?
You Already Have the Right Equipment
When you’re trying to roll out a Pinterest marketing strategy, you may notice the tools that high-level creators use. They tend to be much more advanced, and of course, expensive. It’s easy to associate a creator and their work with the tools they use, making you feel like your equipment isn’t going to cut it.
The thing is, though, it’s not the tools that make a project great, but the hand behind them. I’m not saying you shouldn’t purchase high-grade equipment; if that’s what you want to do, then go for it.
All I’m saying is that it isn’t a necessity. You can produce great content no matter what equipment you’re using, and believing otherwise will only hold you back.
RELATED: How to use Pinterest TV Better: The Latest Feature for Creators
Myths About Pinterest Marketing Strategy Aren’t Facts
Read that again. Make sure you remember; it’s by far the most important myth to get out of your head. Often, these myths are presented as if they’re cold, hard facts.
You need to buy ads.
You need better equipment.
Your content doesn’t have an audience.
These statements are treated as the final authority when they don’t have any basis in reality whatsoever.
Holding on to these myths only serves to drain your motivation and creativity, keeping you from putting out great content that will inspire countless users. Recognize the limiting beliefs you’ve accepted, get rid of them, and fill the space with self-confidence.
If you can’t find that belief in yourself, fill the space with mine, instead. I believe in you and your ability as a creator. Your content is valuable to so many people that have yet to find it, and quitting now would be a disservice to both you and your future audience.
The things you’re struggling with are limiting beliefs, not limiting truths. You have the potential to thrive on Pinterest, you just have to put forth the effort and stick with it. So dive into your Pinterest marketing strategy and I’ll be there to help you all along the way.
P.S – Are you wondering how to monetize with Pinterest? My FREE 10 Ways to Monetize With Pinterest! Download it here.
P.P.S – If you want a quick easy guide to get started on Pinterest, get my Pinterest 3.0 On Fire account setup and strategy here.
P.P.P.S – My Pinterest course, The Weekend Warrior Pinterest Course is an amazing complete resource for any business owner getting ready to use organic Pinterest marketing for growth. To learn more click here.
Want to chat with me about my services? Apply to work with me!
