10 Reasons Your Business Can Absolutely Benefit From Pinterest

Should my business be on Pinterest? What will Pinterest do for my business? Why should my business be on Pinterest? Will it benefit from Pinterest? If you are asking yourself these questions, here are 10 reasons why!

How Businesses Benefit From Pinterest

People are on Pinterest to find inspiration, new things to try, and answers to their problems. They are ready to take action. They browse their feeds for inspiration, search for topics they’re interested in and click on pins to learn more once they find what they are looking for (or get sidetracked by other ideas). Your content fits right in and helps people decide what to try next. 

Pinterest isn’t just for collecting recipes and science fair projects anymore. It goes way beyond arts and crafts, and it’s here to stay.

RELATED: How I Help People Become Successful Using Pinterest Marketing

What Pinterest Is Exactly

Think of it as a search engine in which searches come up as images, not just words, and that allows you to save or share them. It stores your research making it available for later.

Pinterest isn’t exactly a social media platform, even though it allows you to share pins and message other users.  It’s a powerful visual search engine that businesses and brands can use to market their products or services while establishing your brand/blog authority.

If you are reading this post, it’s because you are wondering if Pinterest would be good for your business. Here are the top 10 reasons you can absolutely benefit from Pinterest.

1. Pinterest wants to share your content

Unlike Facebook and Instagram, Pinterest wants you to share links to your content, products, and services. Every pin you add to the platform includes a link that leads back to your page. There’s no limit on how many links an account can share!

2. Pinterest users (pinners) want to click

Pinners know that pins are just as thumbnails or magazine covers for what they are looking for. They know that in order to find the answer, the idea or to know more about what they want, they MUST click and leave the platform.

RELATED: 5 Easy Steps to Earn Money with Affiliate Marketing on Pinterest

3.  You don’t need a huge following to be seen

Someone with a small engaged following has the same chances of having the content shared as someone who has a bigger following. It’s all about the quality of your content and how pinners receive it.

Nevertheless, Pinterest has been suggesting that creating an engaged following is powerful when it comes to having your content shared organically.

RELATED: How Much Content Do You Need to Start on Pinterest?

4. Pinners are open to discovering new brands on Pinterest

According to Pinterest, 97% of the searches are unbranded and 68% of pinners have discovered a new brand on Pinterest . You don’t need to be a huge brand to succeed or benefit from Pinterest!

5. U.S. folks hang out on Pinterest

 More than half of US Millennials are on Pinterest: “Through this research, we discovered that when it comes to figuring out core necessities like food, home decor, and style, Pinterest is the number one destination for 18-34 year-olds who use the platform, outranking all other services and apps.”

6.  Moms love Pinterest!

 8 out of 10 moms in the US are on Pinterest: Why does it matter? Because, according to Pinterest itself, moms are often the primary decision-makers when it comes to buying products and services for their household!

7.  Dads are coming to Pinterest too!

38% of US dads are on the platform researching and discovering DIY projects, home decor, style, food, drink, and the outdoors.

8.  Traffic, Traffic, Traffic

With good content and a good pinning strategy, Pinterest can become your website’s biggest source of traffic! Pinterest quickly becomes the #1 source of traffic coming from social networks and #2 overall source of traffic for my clients.

RELATED: How to Drive Traffic to Your Website (Super Fast!) Using Pinterest

9.  Organic traffic isn’t dead

As much as Pinterest relies on promoted pins (ads) for revenue, it hasn’t turned into a pay-to-play platform. High-quality organic content will always be needed and shared. Contributing quality content here will always bring benefit from Pinterest.

RELATED: How To Create Quality Video Content for Multiple Platforms

10.  Pinterest users want to try something, do something or buy something

People come to Pinterest to search, discover, and solve problems. They are on the platform to get ideas from businesses to figure out what to do or buy next.

If I haven’t convinced you to start using Pinterest to grow your website traffic, email list, or sales, let’s chat and I’ll share some crazy stats and case studies with you! 

P.S – Ready to get started on Pinterest? My FREE Pinterest Starting Guide can help you get started in 15 minutes or less! Download it here

P.P.S. Heather Farris’s FREE Pinterest marketing workshop will help you grow your Pinterest account. Watch it here.

P.P.P.S – Create fresh pins easily with Canva templates (free and paid) here.

Woman creating Pinterest marketing content on laptop, reasons to benefit from Pinterest