Should my business be on Pinterest? What will Pinterest do for my business? Why should my business be on Pinterest? Will it benefit from Pinterest? If you are asking yourself these questions, here are 10 reasons why!
How Businesses Benefit From Pinterest
People are on Pinterest to find inspiration, new things to try, and answers to their problems. They are ready to take action. They browse their feeds for inspiration, search for topics they’re interested in and click on pins to learn more once they find what they are looking for (or get sidetracked by other ideas). Your content fits right in and helps people decide what to try next.
Pinterest isn’t just for collecting recipes and science fair projects anymore. It goes way beyond arts and crafts, and it’s here to stay.
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What Pinterest Is Exactly
Think of it as a search engine in which searches come up as images, not just words, and that allows you to save or share them. It stores your research making it available for later.
Pinterest isn’t exactly a social media platform, even though it allows you to share pins and message other users. It’s a powerful visual search engine that businesses and brands can use to market their products or services while establishing your brand/blog authority.
If you are reading this post, it’s because you are wondering if Pinterest would be good for your business. Here are the top 10 reasons you can absolutely benefit from Pinterest.
1. Pinterest wants to share your content
Unlike Facebook and Instagram, Pinterest wants you to share links to your content, products, and services. Every pin you add to the platform includes a link that leads back to your page. There’s no limit on how many links an account can share!
2. Pinterest users (pinners) want to click
Pinners know that pins are just as thumbnails or magazine covers for what they are looking for. They know that in order to find the answer, the idea or to know more about what they want, they MUST click and leave the platform.
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3. You don’t need a huge following to be seen
Someone with a small engaged following has the same chances of having the content shared as someone who has a bigger following. It’s all about the quality of your content and how pinners receive it.
Nevertheless, Pinterest has been suggesting that creating an engaged following is powerful when it comes to having your content shared organically.
RELATED: How Much Content Do You Need to Start on Pinterest?
4. Pinners are open to discovering new brands on Pinterest
According to Pinterest, 97% of the searches are unbranded and 68% of pinners have discovered a new brand on Pinterest . You don’t need to be a huge brand to succeed or benefit from Pinterest!
5. U.S. folks hang out on Pinterest
More than half of US Millennials are on Pinterest: “Through this research, we discovered that when it comes to figuring out core necessities like food, home decor, and style, Pinterest is the number one destination for 18-34 year-olds who use the platform, outranking all other services and apps.”
6. Moms love Pinterest!
8 out of 10 moms in the US are on Pinterest: Why does it matter? Because, according to Pinterest itself, moms are often the primary decision-makers when it comes to buying products and services for their household!
7. Dads are coming to Pinterest too!
38% of US dads are on the platform researching and discovering DIY projects, home decor, style, food, drink, and the outdoors.
8. Traffic, Traffic, Traffic
With good content and a good pinning strategy, Pinterest can become your website’s biggest source of traffic! Pinterest quickly becomes the #1 source of traffic coming from social networks and #2 overall source of traffic for my clients.
RELATED: How to Drive Traffic to Your Website (Super Fast!) Using Pinterest
9. Organic traffic isn’t dead
As much as Pinterest relies on promoted pins (ads) for revenue, it hasn’t turned into a pay-to-play platform. High-quality organic content will always be needed and shared. Contributing quality content here will always bring benefit from Pinterest.
RELATED: How To Create Quality Video Content for Multiple Platforms
10. Pinterest users want to try something, do something or buy something
People come to Pinterest to search, discover, and solve problems. They are on the platform to get ideas from businesses to figure out what to do or buy next.
If I haven’t convinced you to start using Pinterest to grow your website traffic, email list, or sales, let’s chat and I’ll share some crazy stats and case studies with you!
P.S – Are you wondering how to monetize with Pinterest? My FREE 10 Ways to Monetize With Pinterest! Download it here.
P.P.S – If you want a quick easy guide to get started on Pinterest, get my Pinterest 3.0 On Fire account setup and strategy here.
P.P.P.S – My Pinterest course, The Weekend Warrior Pinterest Course is an amazing complete resource for any business owner getting ready to use organic Pinterest marketing for growth. To learn more click here.
Want to chat with me about my services? Apply to work with me!
