Do you want to know the easiest way to create content that you can publish on all platforms? Have you ever wondered how it seems that some people are everywhere?
It may seem like some people have content being created all the time and on all platforms. The truth is, even if they have help, they are creating content that can be repurposed everywhere.
It may seem complicated at first, but it’s actually very simple and I’m going to share with you exactly how I do it for myself and for my clients.
When you’re creating video content for multiple platforms, your goal should be to work smarter, not harder. Your digital content doesn’t need to be unique for each individual platform. Instead, you can create content that is multifunctional and easy to repurpose.
Today, I’m going to let you in on a few secrets for making high-quality video content to be posted to any platform.
Create a video Content Flow Strategy
When you create video content, you want to have a flow. Whether you create your videos through an app, such as TikTok, or in a professional video editing suite, you want a concrete route for uploading that content across multiple platforms.
Personally, I prefer to create my videos on TikTok. The platform’s editing tools are invaluable, and the video quality is amazing. After I have finished editing, I download the TikTok video using a third-party tool without the TikTok watermark. This “clean” cut of the video can then be uploaded to whichever platforms I choose to use.
During this process, you also want to outline the purpose of your video. Write down the information you want to give your audience with this video because you’ll be using that later.
RELATED: How to Use TikTok for Business
Pick Your Platform
Before we move to the next step in the process, let’s take a moment to talk about strategy. Digital marketing is all about getting the best results with the least effort. Short-form video is excellent when it comes to having engaging content because it’s relatively easy and quick to create.
Do some research and ask yourself:
- Which platforms are most of your ideal audience using?
- Where are you going to find the most receptive audience?
- What platform will offer you the best return on your investment?
Placing your video content on the right platforms is a great way to boost your brand identity and build trust. Make sure to create and share video content that resonates with the audience in the platforms you are choosing to use. Each platform has its own culture and expectations from the audience.
Being on all platforms would be the best approach to be seen by most people, but can be too much if your business isn’t ready for that. Focus on the platforms that feel more intuitive and easier to post consistently first.
Plan Your Video Content for Multiple Platforms
While every platform has its own niche, they all share a few common traits. Short-form video is what’s giving the most views and engagement on all platforms at the moment. You want snappy, easy-to-digest content. People are not always interested in watching several minutes of video; they want their information now.
Consider what type of video you want to make. An explainer video, for example, is a common approach. In this type of video, you showcase what you’re about. What does your product do? What services do you offer? A short, snappy explainer video will answer these questions in an entertaining and widely appealing way.
If you are creating longer-form content for YouTube, plan ahead so you can trim and tweak your content and use it across different platforms. To facilitate this process, be sure to make a video that has built-in “segments”; the easier it is for you to edit down, the better.
Be Ready to Expand
Each and every value video created can provide enough information to create a blog post. Your videos can be transcribed and easily be turned into an article or blog post for your website.
Blogs are an amazing way to drive traffic to your website. Add a bit of research and SEO magic, and your content can also help your website get seen on Google. Even if your content doesn’t end in sales right away, they increase your brand recognition. As a result, more people are aware of you and your services, keeping you on the front of their minds.
Hone Your Call to Action
Finally, your video content and blog posts should all have call-to-actions. What do you want people to do after they finish watching your video? Tell them! It doesn’t have to be the standard “remember to like and subscribe”, either. You can be as creative as you want, as long as you tell your audience what their next step should be. Each platform may respond differently.
My Favorite video Content Creation Flow
The easiest way to start your video content flow is by grabbing a notepad or creating a google doc. Write down your idea. Choose if you are going to showcase a product, show behind the scenes, share ways to do something (that obviously would include your product), or even teach how to do something.
- Plan what you will say or use in the caption. Make sure to give value. Feel free to use other videos for ideas and inspiration.
- Record your video using your camera, your phone or your favorite platform app.
- Edit and trim as needed. Add captions, make sure to be as inclusive as possible.
- Publish and make sure to keep a watermark-free copy.
- Upload to other platforms, making sure to make the necessary adjustment such as adding text overlay, using hashtags or keywords.
Go a step further and turn your notes into a blog post. It’s totally fine to enlist the help of a virtual assistant or schedule your content too.
That’s how some people seem to be everywhere at the same time!
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