Ready to be on Pinterest? Here’s Your Checklist
Most people bundle Pinterest in with all the other social media giants, but did you know that there is actually nothing social about Pinterest?
Pinterest is actually a search and discovery engine, which means, it’s a platform where people go to find products and services, learn new things and be inspired by creativity. But I bet you’re wondering how you can utilize Pinterest for your business or brand? Let’s take a look at the 6 things that will tell you, you are ready to be on Pinterest.
Do you have a blog? If you don’t have one are you willing to start one and provide value about your product or service? You need to be creating content so that you can get seen by your audience.
RELATED: 4 Best Types of Blogs to Post on Your Business Website
Are you building an email list currently, or are you planning on building one? This is very important because Pinterest is a tool, and a fantastic tool at that, but Pinterest is not an end for the lead.
You will need to take that cold audience that is waiting for you on Pinterest and nurture them in a different way. The best way to nurture and gain a relationship is through your email list.
Do you have a product or service to sell? You have to have something to offer, even if it’s just a freebie like a PDF, a small course, or a product that they can get locally, or you can ship. When you do, you’re ready to be on Pinterest.
RELATED: Pinterest Merchants and Product Guidelines: What are Prohibited Products on Pinterest?
Are you monetizing your website traffic? You have to have a way to monetize the traffic that you will receive from Pinterest. Whether it’s the product or service you offer, an ad or an affiliate link, you have to have a way to monetize the traffic.
If you don’t in the end, you’re going to ask, why do I have all this traffic if nothing is happening? If your business goal is bringing awareness to something, you still need to find the way to educate the audience, so don’t think that you shouldn’t be monetizing somehow.
RELATED: How To Increase ROI With Pinterest
How are you going to benefit from the traffic? Are you going to benefit from the traffic because you are building backlinks, do you have affiliate links, sponsored posts? Are you running ads, selling, email list? There must be a reason, why? Asking these questions can help you know if you’re ready to be on Pinterest.
This one is almost as important as the first. You have to be in this for the long run. The reason is, Pinterest works differently than social media marketing. Pinterest takes time to nurture and to grow an audience. So, you have to be patient, invested, and consistent for the long run.
Pinterest is not a fling, it’s not a one-night stand. It’s like a relationship that you have to take your time and nurture, you have to work on it. You don’t have to spend hours every single day on it, there are different strategies and techniques that I can teach you so that you don’t have to be there all the time. But you do have to be committed, patient and consistent.
P.S – Are you wondering how to monetize with Pinterest? My FREE 10 Ways to Monetize With Pinterest! Download it here.
P.P.S – If you want a quick easy guide to get started on Pinterest, get my Pinterest 3.0 On Fire account setup and strategy here.
P.P.P.S – My Pinterest course, The Weekend Warrior Pinterest Course is an amazing complete resource for any business owner getting ready to use organic Pinterest marketing for growth. To learn more click here.
Want to chat with me about my services? Apply to work with me!