Why Nobody Is Saving Your Pins on Pinterest

Have you noticed that your Pins on Pinterest are getting fewer saves? I’ve been hearing a lot of people asking questions about this recently. They want to know how to get more saves on their Pins. They want people to see and save their content. 

But… they might not know why people aren’t saving their content! The reasons behind this are important to know. Once you think about what makes a person save content, you will be able to try a few things to get more saves. 

First, let’s talk about a couple of aspects of Pinterest in general to help you get a better idea about what’s going on with the platform. 

Algorithm Changes

You’ve probably heard about fluctuations with the Pinterest algorithm that have led to different outcomes. Some people are getting more views, others are getting fewer. It seems like Pinterest may be pushing certain types of pins, like Idea Pins, as well as pushing promoted pins. 

Pinterest is always changing and testing and updating how content is distributed. The algorithm never stops evolving. This affects your ability to get saves, based on who is seeing your content.

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Seasonal Changes

Keep in mind that depending on the time of year, people are taking more action on Pinterest, such as clicking on Pins to go to the website to buy and find out more. At other times of the year, they are saving more so that they can come back and revisit these Pins later. 

Basically, what we see is that when we have the summer months in the northern hemisphere, between May and August, we see that people save more content. In the other months, they are more ready to take action and return to that saved content. This is totally normal!

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Getting More Save Pins on Pinterest

What makes somebody save a pin? The Pinterest business community did some investigation, and the most common answers are:

  1. They save something that makes sense to them– something relevant, new, original that they really like. 
  2. They save something that they want to use later– something that they liked so much that they want to come back to it and take action. 
  3. They save something that they think they may not remember without saving it.
  4. They like the content!

The last reason is the primary reason people save content: it resonates with what they’re looking for and they like it so much that they want to keep it. So how can you create content that your audience will want to save?

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Know Your Audience

You need to create content with authenticity. Put out your voice, your brand, and what you like. Don’t create content just for the algorithm. We don’t want to be creating content just for views– you want to create content for the right people who will take action. However, if you are only thinking about yourself when you’re creating content, people won’t save it.

When you’re using any platform to build an audience, you need to connect with your audience. And how can you do that? You need to understand the audience. What are they looking for, and how are they searching for it? Find out what your audience wants and create content that answers their questions and solves their problems.

Keywords Are Key!

You need to know how your audience is searching for the content they want to see. If you don’t use the right words, they won’t see your content. Find the keywords and put them wherever you can. It’s not enough to just create valuable content; you need to get it in front of them. If they can’t see it, they can’t save it.

There are some easy ways to do this. One way is to use the Pinterest search bar to look for your content and things related to it. Another is the Pinterest Trends tool. You can put the keywords you have found in the Pinterest Trends toolbar and see how you can make your content keywords a little bit more specific. The more specific you go, the more likely it is that the right people will see it.

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Calls To Action

Another powerful tool is the call to action. A call to action is simply giving a little nudge that tells them what to do. If you want people to save your Pins, tell them! Say “save this for later,” or “make sure to save this” right on the text overlay of your Idea Pin or at the end of your Video Pin.

Sometimes people need to be told what to do with online content. If you tell them in your content to subscribe for more, or to keep watching until the end, your audience is more likely to do it. Little actions like this can have big results when it comes to getting more people to save your Pins.

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P.S – Are you wondering how to monetize with Pinterest? My FREE 10 Ways to Monetize With Pinterest! Download it here

P.P.S. Heather Farris’s FREE Pinterest marketing workshop will help you grow your Pinterest account. Watch it here.

P.P.P.S – Create fresh pins easily with Canva templates (free and paid) here.